How to Start a Handmade Jewelry Business

You love making jewelry and now you are looking for ways to build your own handmade jewelry business. You are messy in your mind, popping up a lot of questions? Here are some essential tips on how to start your own jewelry business:

(1) Set Your Goal

How much money do you want to earn from the business? How far do you want your business to go? Are you going to make your business as a part-time side business, or do you want to make it into your full-time job?

What are your target customers? Are you going to make casual jewelry pieces for everyday wear? Wedding jewelry for brides, bridesmaids, mother-in-laws etc? This is very important for your jewelry design and style.

How to create your jewelry pieces that make you stand out from the crowd?

You need to sit down and write your business plan.

(2) Market Research

What kind of jewelry are you going to make? Are they hot items to sell on your potential start up marketplace like Etsy?

What is the cost of each jewelry piece you make? And what is the retail price on that marketplace? This helps you look into the potential margin of your business.

(3) Cash Flow Forecast

How much money do you have for the start up? How long can you support your daily life before you can really earn money from this business?

(4) Create a Logo for Your Jewelry Brand

Branding, Branding, Branding. This is very important as it is the first impression you give for your customers.

(5) Market Your Business

Once you have decided which marketplace(s) you are going to start your business, you need to think of how to promote and draw traffic to your shop. Here are some wonderful traffic building ideas:

     --- Building a Blog. Share your life, your inspirations and the progress of your business growth. Customers are built by relationship. Giveaways are also attractive!

     --- Building Video Tutorials showing how you make your jewelry pieces on YouTube. This helps convince your audience that your jewelry pieces are 100% handmade.
 
     --- Do Effective Email Marketing. Let your customers come back to buy more, and get referrals by giving them some discounts, and let them know when you have new items for sale.

     --- Build up Social Media Marketing like Twitter, Pinterest, Instagram, Facebook etc. Encourage your customers to show how they carry your jewelry by offering some discount or small gifts on next purchase.

     --- Search Engine Optimization (SEO) is very important. Using optimize keywords on your title and descriptions can get your items to be more easily found by your potential customers.

(6) Take Good Photo

Do some market research on your competitors. Find the best one to suit your jewelry then buy some photo props, tools and/ or lights setting if you need. Taking good product photo is very crucial to get good sale.


(7) Deal with the Legal

Seek for legal advices when you sep up your business. Register your business and get your tax preparation in the right way.

(8) Set up a Routine

Set a daily routine on the way how you design your jewelry, make it, taking photo, do listings, making orders, ship your orders, doing customer services like answering messages are very important. Get everything organized or you'll be messy then your business is easily melt down.